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Project: Design a campaign for the Great British Baking Show with a brand experience and souvenirs.
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Insight: Baking is not for the weak-minded. It is hardcore.
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Idea: The Extreme British Baking Show
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Team: Maddie Seabolt (Copy), Lorna Graham (Art)
Experience:
We're bringing the infamous Great British Baking tent to your city! These tents will live-stream the new season 16, and sell a variety of inspired bakes from the show.
Souvenirs:
ACTION FIGURES. Grab a limited edition Paul Hollywood action figure before he decides to rescind his handshake.
How bout' a Noel Fielding with that butter croissant?
P. Hollywood goes fantastic with a French baguette...
Social:
Emotional support water bottles are OUT, Great British Baking Show figurines are IN.
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